Marketing Plan For Shandy Beer

Marketing Plan For Shandy Beer Executive Summary: This report is based and related upon the launch of a new alcoholic beer which is called and named as Shandy beer its going to be launched in the uk market early next year. This product is specially distilled and brewed beer and have a very high quality of its volume making it one of the best it will bring a great change and will a strong impact against its competitor. The marketing plan for the shandy is covering all the aspects of the related market and strategies that is supposed to be used such as target market, target age group and class market situation. the marketing mix and challenges are further discussed for thr the better assessment of the product success Estimated consumers of the beers in uk are about more than a million out of which we are looking to capture of about 25% of the market share in about 5 years time Which will make an estimated profit of about 10 million every year. The quality of the product is very much important and thus will decide the life phase of the shandy existence in the market and its future standing against the tough competition from the already established big giants in the market. Introduction The product Shandy beer is an alcoholic drink beverage this product would be both bottled and canned for the supplier and it would be also supplied as drummed for the whole seller as well; the concentration of the beer would be both mild and concentrated as considering different consumer in the target market. The product would be very attractively packet and marketed to attract consumers .the beer itself would be prepared from fresh products and concentrates the alcohol base would be used as its purest form and may involve as a volume of 5.5 percent concentrate in each unit making it a decent beer giving a same refreshing and utmost taste to its consumers. The price of this new product would be very economical for a start and slightly below its existing competitors to gain the market share very quickly. And it should be very much affordable to everyone. After comparing the Shandy beer against its competitor like big giants in beer beverage market Fosters, Calsberg and Heineken Shandy will gain its market place and will prove itself as high quality beverage affordable sets of price to everyone. Target Audience Younger crowd First time drinkers Youth from office workers / college students After estimated information and research in the world wide spirits and other hard liquor to beer ration is 1:7. Target Market It is very important that after deep analytical research and undergone analysis Its very much important to hit the desired target market with proper preparation and an ultimate bang .all factors should be kept under consideration such as statistical data ,demand analysis ,and test marketing etc. A firm have to apply a different mode of marketing mix to reach and initiate a separate target market and a totally different for the other one . William M. Pride (2009). The goal is to ultimately develop the product to be used and taken by consumers of both the genders ranging from age 21 till 60 ,the first target market is selected to be four major cities in UK which include London , Glasgow , Cardiff and Manchester It would be launched and be targeting the youth and youngster as it major consumers. Giving them more affordable and quality beverage product. Product Comparison with Other Beverage Items Branding It is an very important tool in the marketing industry, it lays the major role and image of the product for rest of its life in the market and thus the brand persona stays the same it lays the base pillar of marketing success. Branding makes selling easier and develop a level of trust between the buyer and the company. Bill Chiaravalle (2006) Brand philosophy Implementation The over all phenomena of changing minds against mind set of product is the branding; brands are always created by minds. Different and creative thinking make a product differentiate and associate it with some positive attitude which helps it in selling in the market. As promoting the Shandy beer it is important to make its relation with sport figures and big models thus associating it with them will generate a figure and image of the product in the consumers minds it as bring as hyperactive and glamorous thing to have. The next step in developing its brand would be its logo which is very carefully designed showing both the glamorous and sporty association of this product. The last would be the brand statement that will associate with the product in every way through its marketing campaign. The slogan for the shandy beer would beits just a drink that makes u to be a man. Image of Brand Shandy beer has an five classes of dominant appeal in UK that should be kept in considerations while having its marketing done. United Kingdom Friendship Sex 55% Sport 22% Tradition Relaxation 55% Marketing tool and techniques Its just all an establish fact that id doesnt matters what kind of business it is what is important is that the customers are able to find and grab your product. Proper product marketing is very much important and the company should not play defensive on that rather it should be proactive. The certain marketing tools that will be used for shandy beer are as under. News paper advertisement it is an very excellent and cheap source of marketing which cover the large mass of the area, it almost like free publicity. An update of the product can be kept through this method of promotion. The main source of newspaper company that would be used is evening standard as it is free to all the advertisement will go tp much more potential customers upcoming a good result. Promotional events (Free Tester Give away) it is very important for any new product to get checked and tested by its new consumers and customers Shandy for a start will have some promotional events and gig parties at local pubs and clubs and many youth places in order to interact people and give a taste of shandy ,this will be direct penetration and interaction with the consumers and a better feedback can be received of the product standings. This marketing tool is really effective and in this way it would be easier to have a good branding of the product. Comprehensive website Yet again its one of the most basic and vital for any product or any company to have some online representation its not so much expensive to have a comprehensive website but the marketing benefit from it is enormous through this any update on company product or any information can be posted with little time and money to spare with very fast and effective result. Radio adds Radio advertisement is one another method of cheap and effective advertisement short commercials could be played at different hours of the day to get people use to the brand name intentionally through excessive listening. Marketing Mix Price After the detail examining the market and keeping in mind a wide range of competition an affordable and a very affordable and minimal price is kept thus attracting the consumers a price of 1à ¢Ã¢â‚¬Å¡Ã‚ ¤ is kept for a average 500 ml can and 60 pence for shandy lights can of 440 ml. Product A source of differentiation is kept against the existence product in the market, high quality and stream line packaging make it to different and much more attractive to its new customers. a high quality standard is maintained and the product is regularly authorised by iso and the brewed industry. Place This is an very important factor to be considered ,the place where the product is to be launched must be chosen very carefully all the logistics should be checked and well balanced ,supply chain should be managed very efficiently with no loose gap distributors should always be toped up .The bottling Plant and the manufacturing plant both are located in Sheffield as they are cheap places for manufacturing and in the middle of the supply chain to different cities logistically . And from there it would be easier and much more efficient to supply the finish goods to its market place without any hindrance and blockage keeping the whole sellers with ample amount of stalk every time and continuous running of the product in the market Promotion This is last and far most important factor of the marketing mix the best strategy for the promotion of the product would be done though several ways which will include through radio and television add but the major promotion activity would be done though news paper as sun and metro the second phase of promotion would be through introducing the product through social events and getting directly involved to the customers making a great impression of the product, which is quiet long lasting. Shandy Life Cycle Every product passes through stages and sequence of process which include stages from introduction to its growth, maturity and finally its end or declining phase ,its associated with changes and abrupt market situations thus interfering and changing strategy and the marketing mix of the product. Revenue and profits of the product can be generated and estimated or plotted as a rolling function of lifecycle stages. Life cycle phase of shandy Introduction At this first stage the major consideration would be on promotion and its diversification ,usually the first start is always slow on sale and its up in build up process while profit of the company will gradually increase on sale with the due time at the different stages. The first expected slow profit for the shandy beer dosent have to do with the product quality but the more cost incured because of the new established company and its new product and its high cost . At first the company now is in its introductory phase thus it is going to keep low margin of profits in order to gain more sales and more market penetration to cycle and rotate the product in the market and make it use by more consumer so it can devlop it self and capture the mind set of people. Growth Thus later in its other phase and stage it can go above its breakeven and gain more profit once its establish it self more and gained the market share This is the second most important phase in the shandy beer has passed the first passing down phase and would have devlop its gain in the market place. Now the company can more look over its market share and make more strategy to capture and compete agin its large competitors as foster and calsberg which have strong hold in the market as per current situation. Maturity This is the most balance stage of the product by then its statitaically praposed and evaluated that the shandy beer would have fully grown and capturize its estimated market share of about 25% in the total beer brewed industry and can look for its other new product and expand its situation gravity fore more fututre projects. Decline As the market strategy of the product are strong enough to sustain its for up coming two decades and so the declining period is less estimated to come and to tought of at this piece of time. Shandy Beer comparison with its existence competitor For a start shandy has much more effcient marketing and devloping strategy as compared to its largent competitor calsberg as it is researched and evaluated calsberg has loosen its great amount of share in the market due to lapse in there strategy and weak managment thus this window of opertunity will be a hitchback for shandy to gain its capital market. Calsberg has some of it weak sector regarding the product as it light brewed and amount in its alcholic vol and the formula used in its ingrident is getting degraded as they are using S3 technology for there production ,keeping in this mind shandy will be using much more higher standard and improve production technology for the best product result. And will be an very much improved product form its competitor. Conclusion Having a deep insight into the thourgh of the above marketing plan it is therefore concluded that i am sufficently accomplished with my initial idea and marketing strategy of the shandy beers the planning is strong enough .and the research is done before hand to tackle the marketing issues and its devloping problems . All work is done on the market mix and practical implmentation of the product thus shandy beers is expected to be gaining its market share quiet rapidly and capture its total market share in estimated 5 years time and be on its mature stage.

Discuss the Reasons for, and Consequences of Social and Economic Groupings of Nations.

Discuss the reasons for, and consequences of social and economic groupings of nations. In this current generation exists a range of major trade blocks, for example: ASEAN – consisting of countries such as Laos, Malaysia and Singapore. However one of the most well known Trade blocs in the world today is the EU, which currently links together 27 countries.The reason as to which countries want to form these alliances with other countries is as they want to stimulate their economic growth via various methods, such as: making trade between the countries easier, thus increasing profits, allowing the free movement of labour and capital, and sharing knowledge thus allowing all members of the group to develop. There are different types of alliances that countries can form, the first of which is free trade areas. These are when countries remove all tariffs and quotas on trade between themselves, but keep the taxes for when countries outside of the trade bloc want to import into the grou p (e. g.NAFTA). The next type of alliance is common markets, which are like custom unions but also, allow the free movement of labour and capital – the EU once existed in this form. The final type are Economic unions in which members do all of the above but they also adopt common policies for the likes of agriculture, transport and pollution. The EU has currently adopted this format. Economic groupings do have a variety of advantages and disadvantages linked to them. Many humanitarians are in favour of social and economic groupings, as they believe due to an increased amount of international understanding, there is a greater chance of peace.Also, as trade barriers are removed, the economy of a country is allowed to develop which ultimately will cause a spiral of growth therefore resulting in better living conditions. In my personal opinion, trade blocs are ideal for people who find it difficult to seek employment in their own country, as they have the legal right to travel in to another member of the group and work there. This may cause conflict however as people in the country which is receiving migrants for work may believe that jobs they’re entitled to are being taken up, and for this reason, people may be against trade blocs.These benefits were apparent after the formation of NAFTA (The North American Trade Agreement) between the USA, Canada and Mexico. The gradual eradication of trade tariffs allowed the amount of trade to triple between 1993 and 2007 ($306 billion to $930 billion), with an increase in employment in the USA’s manufacturing industry due its expansion. As a result of Mexico’s participation in NAFTA, it received an increased amount of foreign investment, and so higher wages were paid to workers and there were increased sales from the agricultural industry.Similar benefits also applied to the European Union (EU). Trade has increased significantly between the European countries, which are part of grouping. In 1970 ju st over 12% of the UK’s GDP came from trade with European countries. After the UK joined the EU in 1973, this percentage rapidly increased: in 2002, around 23% of the UK’s GDP came from trade with EU countries. The EU also supports come industries; for example, it has the Common Agricultural Policy (CAP), which subsidises for EU farmers and adds import tariffs and quotas on agricultural policies outside the EU.This gives farmers a reasonable standard of living, secures food supplies and ensures a god price for consumers. There are other problems that social and economic groupings cause, and it is these problems that right-wing political parties such as the UK Independence Party (UKIP) will promote. These parties highly criticise groupings, as they believe they create a pressure on countries to adopt central legislation even though the country itself may not want to.Also, they believe that the elite countries of the group will hold a disproportionate amount of power thr ough voting systems and therefore there is a lack of equality. Finally, it is believed that these groupings tend to cause a loss of sovereignty and for this reason; decisions are centralized by what some perceive to be as an undemocratic bureaucracy. Critics of NAFTA pointed out that some Canadian companies had to close down as a result of competition from lower-cost USA firms.Furthermore, jobs were also lost in the USA as firms moved to Mexico – in my opinion, the main reason as to why companies moved to Mexico is because I believe they had the intention of exploiting the country due to its less stringent pollution laws. The EU, just like NAFTA has also had critics as it has had various negative impacts. For example, increased immigration within the EU has resulted in a lack of skilled workers in some eastern European countries because so many have moved to Western Europe to seek better wages.Furthermore, countries that are part of the EU have to share resources with each ot her – for example, countries joining the EU come under the Common Fisheries Policy, which means their fishing grounds become open to fishing by other member states. Overall it is clear to me that social and economic groupings are established in order to promote trade between its members thus allowing the development of the participating countries’ economies, and even though they do have their advantages, the groupings also has skeptics due to the drawbacks they create.

Great Expectations Essay

Charles Dickens is best known as a writer of novels, many of which are read today and regularly used in stage productions, on television and in the cinema. He was also a journalist, he used his stories to get across what he felt were important messages.  Although he tried to get his message across he wanted his work to be entertaining. In so doing, he created some of the most well remembered characters of English literature, such as Mr Pickwick, Oliver Twist and Ebenezer Scrooge. Dickens wrote about Victorian life and particularly Victorian life in London. Dickens campaigned for things he believed in like the welfare and education of children. He addressed the public in public speakings and through his writings.  Ã¢â‚¬Å"Great Expectations†Ã‚  Chapter one  At the start of â€Å"Great Expectations† Charles Dickens introduces us to a boy called â€Å"Pip†. This name is explained in the novels very first sentence and stated that this is the name he is commonly called by in the second.  Ã¢â‚¬Å"My father’s family name being Pirrip and my Christian name Philip, my infant tongue could make both names nothing longer or more explicit than Pip. So, I called myself Pip, and came to be called Pip. Pip goes onto explain that he never saw his mother or father and so the audience straight away feels very sorry for this young boy. â€Å"As I never saw my father or my mother,†Ã‚  The setting in the first chapter is a graveyard with Pip looking at his father and mother’s tombstones. Pip must be quite imaginative as he uses the shape of the letters on his father’s tombstone to create a mental picture of what he and his mother was like. â€Å"The shape of the letters on my father’s, gave me an odd idea that he was a square, stout, dark man, with curly black hair. From the character and turn of the inscription, ‘ Also Georgina Wife of the Above ‘, I drew a childish conclusion that my mother was freckled and sickly.† We go on to learn that he also had five brothers that must of all died at an early age.  Ã¢â‚¬Å"To five little stone lozenges, each about a foot and a half long, which were arranged in a neat row beside their grave, and were sacred to the memory of five little brothers of mine-who gave up trying to get a living exceedingly early in that universal struggle†¦Ã¢â‚¬ Ã‚  Throughout this novel the narrator is a young Pip and this is to make the reader feel empathy for the character for the whole of the novel. It also means there is a childish view on things and a lack of understanding. For example in the graveyard he can’t really understand why his father, mother and five brothers were dead and he was still alive. Although the reader feels sad because of this Pip is not that sad as he can’t understand the situation fully. When the focus switches to the scenery and Pip starts to describe the churchyard and its view. Pip begins to cry and almost out of nowhere â€Å"Hold your noise!† Cried a terrible voice, as a man started up from among the graves at he side of the church porch. â€Å"Keep still, you little devil, or I’ll cut your throat!†Ã‚  This is the introduction of Magwitch an escaped convict from a nearby jail. In Charles Dickens days capital punishment was enforced in the United Kingdom and conditions in jails were very poor an so Magwitch would have been n a terrible condition. First impressions of Magwitch are that he is an evil man for the obvious reason of him being a convict. He has no sympathy for others. â€Å"A fearful man, all in coarse grey, with a great iron on his leg.† The iron is the giveaway that he is an escaped convict. The iron is like a clamp that will have maybe been connected to a ball and chain.  Ã¢â‚¬Å"A man with no hat, and with broken shoes, with an old rag tied round his head.† This shows the terrible condition that he is in.  Ã¢â‚¬Å"A man who had been soaked in water, and smothered in mud and lamed by stones, and cut by flints, and stung by nettles, and torn by briars; who limped, and shivered, and glared and growled; and those teeth chattered in his head as he seized me by the chin.† These things are what make me think he has escaped.  Magwitch is also quite a violent man, Pip is only a young boy and he feels it necessary to grab him by the throat and threaten him. He bullies a young child into getting things for him.  Ã¢â‚¬Å"After darkly looking at his leg and at me several times, he came closer to my tombstone, took me both arms, tilted me back as far as he could hold me; so that his eyes looked most powerfully into mine, and mine looked most helplessly up into his.†Ã‚  Ã¢â‚¬Å"You know what a file is?†Ã‚  Ã¢â‚¬Å"And you know what wittles is?†

First Thanksgiving In The History - Free Essay Example

Sample details Pages: 3 Words: 940 Downloads: 4 Date added: 2019/03/29 Category Society Essay Level High school Tags: Thanksgiving Essay Did you like this example? In this essay I will be talking about The First Thanksgiving. Also I will be talking about the people that participated in this event, the events, and landing in America. My thoughts are That the Pilgrims and Indians were friendly that is why that made a Thanksgiving feast to thank each other and the Lord our God. But I do not know if they Pilgrims and Indians were friendly to each other. So, as I will be writing/typing this essay I am gonna learn a lot new things about The First Thanksgiving. In this paragraph I will be writing/typing about the people that participated in this event. The first people that I will be talking about, is the Pilgrims. First question, who were the Pilgrims. The Pilgrims were English Separatists who founded Plymouth in New England. In the early 17th Century, a few English Puritans broke away from the Church of England. One such congregation, originally located in the village of Scrooby in Nottinghamshire, moved first from England to Amsterdam, and then later some left for North America aboard the Mayflower. This group were first called The Pilgrims by William Bradford. The Mayflowers passengers were first described as the Pilgrim Fathers in 1799. The word pilgrim itself simply means a person who travels, especially a long distance, as an act of religious devotion. The Pilgrims (or Separatists) left Europe because they believed that the reforms of the Anglican Church had not gone far enough. In order to be rightful interpreters of the Bible indep endent of an inherited social and culture order, the Pilgrims knew they had to leave England and seperate themselves from Anglican Church. They first moved to Holland. After twelve years of hard life in Holland, the Pilgrims decided to move again. They hoped to find a better and easier place of living, to propagate and advance the gospel of the kingdom of Christ in remote parts of the world, ad to be left alone to live in their own pure and righteous way. They also knew that Hollands truce with Catholic Spain was near its end and the Pilgrims would have been wiped out if Spain took control of Holland. The Pilgrims sailed this ship across the Atlantic Ocean, following a path to a landmass previously discovered by the explorer, Christopher Columbus. They landed in what is now known as Cape Cod. Don’t waste time! Our writers will create an original "First Thanksgiving In The History" essay for you Create order The Indians were Native Americans, also known as American Indians, Indians, Indigenous Americans and other terms, are the indigenous people of the United States. There are over five-hundred federally recognized tribes within the US, about half of which are associated with Indian reservations. The term excludes Native Hawaiians and some Alaska Natives. My thought about what the Indians and the Pilgrims thought about each other, is that when they saw each they started fighting, this is what I think. What really happened was the Pilgrims and Wampanoag Indians did have a harmonious relationship in the early years of the Plymouth Colony. But historians and interpreters say it was based on practical reasons that hold lessons for such relations today. By the time the Pilgrims arrived in Massachusetts Bay they found only one living Patuxet Indian, a man named Squanto who had survived slavery in England and knew their language. He taught the Pilgrims how to grow corn and how to fish, and nego tiated a peace treaty between the Pilgrims and the Wampanoag Nation. Here are some interesting facts about Squanto, the first one is that his birth name was Tisquantum. The second one is he was captured by the Wampanoag, but rescued by Myles Standish and the Pilgrims who did not want to lose their interpreter. The third one is h was likely at the first Thanksgiving in Plymouth. Last but not least Squanto taught the colonists to bury dead fish in the soil for fertilizer. When the Pilgrims meet Squanto, he helped the Pilgrims communicate with the Native Americans. He taught them how to plant corn. He taught them how to catch fish. He taught them where to find nuts and berries. That is why Squanto was really important for them (Pilgrims). In this paragraph I will be writing about the events. What happened was the Pilgrims left their land and came to a place called Plymouth. There the Indians (Native Americans) helped them build houses and find food. The Native Americans (Indians) were the first people to live in America. The Pilgrims left the New World from England; they were seeking freedom from religious oppression. They also left because the Pilgrims believed that the reforms of the Anglican Church had not gone far enough. The date of what is typically recognized as the first Thanksgiving is not precisely known, it is generally believed to have occurred between September 21 and November 9, 1621. The American tradition of Thanksgiving began with a three-day feast that took place in 1621 to celebrate a bountiful harvest. It became cemented as an annual celebration in 1863, when President Lincoln declared a Day of Thanksgiving in the midst of the Civil War. In fact, the pilgrims probably did not eat turkey on their first Thanksgiving. We do know that they ate venison, wild turkey, clams, lobster, mussels, sea bass, bluefish, corn, squash, and beans. In my conclusion I will like to conclude that the first Thanksgiving went really good. The Pilgrims and Indians became very good friends. The Indians taught the Pilgrims how to catch fish and how to grow corn. There would never ever been a day of Thanksgiving if the Indians and Pilgrims didnt meet and become friends. So this is what I would like to conclude my conclusion with.