Wednesday, December 25, 2019

The Problem Of The Homeless Community Essay - 2480 Words

In Solano County there are a myriad of issues from water reduction projects, garbage, recyclable, and green waste collection services, and also attempting to give jobs to those that have lost theirs. While all of these issues are significant in Solano County one issue that can’t be ignored is the effect that the homeless community has had on in Solano County. As a community it is our job to try and figure out a solution that will lead change and hopefully improvement for those in the community that are affected by the problem of the homeless. There has been extensive research on the topic done by Solano County Grand Jury also research has been done by local newspapers as well to bring attention to the problem. During the interviews that I conducted I found that many of my neighbors also believe that there is a problem with the homeless community in Solano County and that it needs to be approved and fixed, because not only does it affect the lives of the homeless people, and al so their lives. My goal is to bring attention to the issue of the homeless problem in Solano County by using research articles and personal interviews, and to also propose a solution that could help rectify the problem. There has been plenty of research done by Solano County to bring attention to the problem of homelessness in our local communities and also by our local newspapers. According to the Solano County Grand Jury research titled â€Å"Homeless-Omnipresent and Invisible?†, it is stated that theShow MoreRelatedProblems Associated With Chinese Australian And Homeless Australian Youths Community And The Strategies Overcoming Those Risks2025 Words   |  9 Pagesand ethnic groups, this case study highlights the aspects determining the health and its risks in Chinese-Australian and Homeless-Australian youths’ community and the strategies overcoming those risks. It reviews the literature on the social determinants causing health risks in the specific cultural groups and suggests the best possible approaches dealing with the health problems associated with them. Chinese-Australian groups Chinese population forms a major part of non-EnglishRead MoreThe Effects of Homelessness on Children1654 Words   |  7 PagesIndividuals who are homeless are faced with physical, emotional, and psychological challenges each day. It is common for people who are homeless to have had a life riddled with traumatic experiences like physical and mental abuse and drug use. Homelessness gained public attention in the late 1970s because homelessness became more visible when it began to include women and children. Today homelessness can be linked to various other problems. It is estimated that 200,000 thousand Canadians have livedRead MoreThe City Of Overtown Florida Is Located Northwest Of Downtown1302 Words   |  6 Pageshistory with the black community in Miami. It served as a â€Å"colored town† during the Jim Crow era and developed into a central location for the development of the black community to this day. Overtown with its rich history has many buil ding on the National historic registry. Overtown is one of Miami’s original neighborhoods, where African Americans settled in the early 20th Century and built churches, restaurants, residences, nightclubs and theaters (City of Miami, 2016). The community has seen a declineRead MoreA Sociological Perspective On Homelessness1587 Words   |  7 Pageshow many people are homeless in a single night in America. The findings revealed that there were approximately 633,782 people who are homeless in America or 20 out of every 10,000. Approximately 394,379 are single individuals and 239,403 are people in families with 77,157 homeless families in a single night, and approximately 162, 246 are children. Veterans are more likely to be homeless than those who are non-veterans, approximately 29 out of every 10,000 veterans are homeless. Unfortunately, 38Read MoreAnxiety And Depression : A Public Health Issue949 Words   |  4 PagesAn important but rarely discussed problem, anxiety, is a public health issue that impacts a large population in the United States with different level of severities. Anxiety is a feeling of stress or abnormal emotion that can cause several types of anxiety disorders. 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It’s something that most people don’t want to see or think about. Our communities share a social responsibility to find ways to eradicate homelessness. The article, Helping the homeless get off the streets, takes the functionalist approach to eradicating homelessness, in addition to this approach; the Symbolic Internationalist Perspective would be a beneficial addition to the solutionRead MoreTreatment Plan for Homeless Veterans677 Words   |  3 Pagesï » ¿Homeless veterans Homeless veterans seem to be a defenseless population by definition, as they are a subgroup in the population that is likely to have health problems or worse health challenges because of exposure to risks unlike the rest of the population. Many research undertaken to differentiate health problems linked to homeless veterans. They are vulnerable to co-morbidity of abuse of substances, mental, physical health infections and disorders than the common homeless population. TheirRead MoreTaking a Look at Homelessness893 Words   |  4 PagesThis community, around King George SkyTrain station, is a densely populated area. In this community, there are a large number of homeless individuals. In homeless population, mental illness commonly present in the forms of schizophrenia, depression, personality disorders, substance abuse, and other affective disorders. According to Metro Vancouver Homeless Count, there are â€Å"400 homeless people in Surrey, representing 15% of the regions 2650 home less† (City of Surrey, n.d, â€Å"2014†). This problem hasRead MoreHow Community Nursing Can Potentially Address Them1228 Words   |  5 PagesUnited States every year† (Doran, 2013, p. 355). Individuals of all ages and from all walks of life face homelessness today. While already facing this one adversity, they also face inadequate health care in a variety of ways. They face specific health problems in higher concentrations than other populations, including mental health disorders and substance abuse (Harkness, 2012). Many also face chronic health conditions such as diabetes or hypertension that go untreated (Harkness, 2012). In addition, access

Tuesday, December 17, 2019

The Importance Of A Formal Multicultural Education

All people I interviewed did not receive a formal multicultural education and they learned from their interactions with people at their home, church, working places as well as from their travels. They all agreed that knowing people from diverse cultural backgrounds had enriched their life experiences. However, they all agreed that similar human experiences are shared among different races and genders. â€Å"Implicit† test results told me that I hold more personal biases than I had thought. These unchecked biases may have potentially kept us from forming fair judgments toward others. Interestingly, when racial issues are in the conversation, it’s always about white-black relation, like other minorities do not account. My Chinese friend is a college graduate, a minority, and an immigrant in this country. She had to take jobs that a less educated person could do because of her lack of English proficiency. Although she is competent and skilled in her job, she is still treat ed as less qualified than her white coworker. Is it fair using English proficiency as a criterion to judge people? I do not have an answer for this. I did not bring this up to my friend because I don’t want to make her feel victimized and less happy from now on. At the same time, I was surprised that there are people like one of my coworkers who do not acknowledge racial issues in this country. Therefore, raising the awareness of racial issues is necessary. I hope that my Catholic coworker will recognize andShow MoreRelatedEquality in College Population675 Words   |  3 Pagespopulation. Not only in my formal education and career history, but also my personal life has been committed to exploring solutions to problems created within dynamics of multiculturalism, identity and social injustice. This is why I know the Multicultural Academic Advisor position is the perfect next professional step growing my career in student services and deepening my commitment of upholding my f raternal credo to uplift through enlightenment education. My undergraduate education consisted of a combinedRead MoreThe Problem Of Multicultural Education Essay1682 Words   |  7 PagesProblem in Multicultural Education The common topic of the three articles is multicultural education. In the article, â€Å"Faculty perceptions of multicultural teaching in a large urban university,† the authors believe that â€Å"lack of understanding of multicultural teaching is evident in spite of the growing literature on theories of multicultural education and data documenting best practices† (Bigatti, S. M., et. al, 2012, p. 78). The authors of this article defines the meaning of the multicultural teachingRead MoreDevelopmentally Appropriate Practice1675 Words   |  7 PagesAppropriate Practice (DAP) and Early Childhood Education (ECE). Although ECE has been around since the creation of kindergarten in the 1800’s, the decade of the 1980’s was an important period for ECE. â€Å"By the 1980’s, meta-analysis of the well-designed US projects offered compelling evidence on the positive outcomes of [early childhood education and intervention]† (Woodhead, 2007). Therefore, th ere was much pressure to improve the state of education, including ECE. â€Å"The decade of the 1980’s saw numerousRead MoreEssay on All Children Deserve an Education774 Words   |  4 Pageswhen they ran through the drills. I was thrilled to have been a part of this experience which I will carry throughout my professional career. Another experience which I have learned about in my educational career is the importance of multicultural education. â€Å"Multicultural education advocates the belief that students and their life histories and experiences should be placed at the center of the teaching and learning process and that pedagogy should occur in a context that is familiar to students andRead MoreUnderstanding the Multicultural Workforce: Challenges, Issues and Differences1490 Words   |  6 PagesUnderstanding the Multicultural Workforce: Challenges, Issues and Differences Michael Widdowson Organizational Behavior November 25, 2012 Understanding the Multicultural Workforce: Challenges, Issues and Differences Multicultural workforces are becoming more prevalent in todays business environment. Businesses that make effective use of the talents of the workforce and value the differences that are present within it will certainly prosper under these conditions. Those employers whoRead MoreThe Importance Of Language For Aboriginal People1286 Words   |  6 PagesThe importance of language for Aboriginal people In 1788, when the settlers arrived in Australia, there were about 250 Indigenous languages. These distinct languages had many dialects. Today, there are about 145 languages spoken by Aboriginals, however only 18 languages remain strong in Australia. Language is a sense of identity for the Aboriginal people, is a way to communicate. Language is individual to specific tribes and unique to people and communities. Language is used to pass on cultural knowledgeRead MoreMulticultural Education : Issues And Perspectives1422 Words   |  6 PagesIntroduction It is to be said that each student comes into a classroom with a particular set of unique behaviors and characteristics that will contribute to their academic success. The article Multicultural education: Issues and perspectives by McGee Banks states, Behavior is shaped by group norms ... the group equips individuals with the behavior patterns they need in order to adapt (2005,13). Students will develop a cultural identity through the social groups he/she is involved in through raceRead MoreEthical Issues in Education Essay example1736 Words   |  7 Pageswhat way to make ethical decisions. It stresses importance on obligation to moral values and vital beliefs. Application of a code of ethics helps us to guarantee that members of the profession will be accountable for their actions. It helps us to learn about the responsibility we have for ourselves, our colleagues and to the social structure of the profession. It is essential that the present and future psychologist should be aware of the formal ethical codes of practices in psychology. The AmericanRead MoreThe Dynamics Of Political Correctness Essay1694 Words   |  7 Pagescorrect. After all, we hear about it on the news almost every night. We have to be constantly aware of whether or not something we say or do is going to offend someone. This mode of communication is present in every aspect of our lives, from the most formal to the most informal situations. nbsp;nbsp;nbsp;nbsp;nbsp;This paper will answer questions on the origin of the term ‘politically correct and the applications of the communication pattern it refers to: who started it, who is doing it, and whyRead MoreThe Importance Of An Inclusive Learning Environment For My Students1304 Words   |  6 PagesWoolfolk and Margetts, 2013, p. 29). Together with some other factors including gender, socioeconomic status (SES) and experience such as education, people form their own personal identity (Hewitt, 1989, cited in Hitlin, 2003, p. 118). In this paper, I would demonstrate how my personalities are shaped by the above factors in a way that enables me to understand the importance of an inclusive learning environment for my students, particularly Indigenous students in Australia, and affects my way of teaching

Monday, December 9, 2019

Definition of Romance free essay sample

Actually, this word is being used in a way that not quite accurate in terms of the original meaning of the word. The meaning that the word currently carries is only the extension of its intrinsic meaning. So let’s contract those two definitions first then I will give my proof of why the original meaning is better. Defined by Wikipedia, â€Å"romance† means â€Å"love emphasizing emotion over libido†, in other word, it is â€Å"the expressive and pleasurable feeling from an emotional attraction to another person associated with love†. To give a more specific definition, Wikipedia also put it into a common situation, â€Å"In the context of romantic love relationships, romance usually implies an expression of ones strong romantic love, or ones deep and strong emotional desires to connect with another person intimately. † Some people may say that the definition in Wikipedia can’t stand for the most accurate sense of the word, well, that’s true. We will write a custom essay sample on Definition of Romance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But this is also a widely accepted interpretation by most of people and has no influence to the later analysis. From this definition, it’s clear that â€Å"romance† stand for love or some emotion that is related to love between people, that’s how people defined this word nowadays. But the original definition of romance is extremely different. To clarify that, I must begin with the history of the word here. In Oxford English Dictionary, the word romance is referred to â€Å"As a literary genre, and derived senses†. We can find more details in another interpretation, â€Å"A medieval narrative (originally in verse, later also in prose) relating the legendary or extraordinary adventures of some hero of chivalry†. Now we can conclude the meaning of romance in some detailed description. First, â€Å"romance† is a kind of literary form, not a feeling of love or beloved; second, the subject of this kind of literary must always be adventure stories or legendary, which means we can’t tell if those stories are realities or not; third, the protagonists of the stories are heroes or knights, and this point is very important to explain the reason why this word has an extended meaning as love. So here some people may ask how I know this is the original meaning of this word, well, I can say that time is the evidence of my opinion. From the Merriam-Webster Dictionary’s explanation, â€Å"romance† is a â€Å"Literary form that developed in the aristocratic courts of mid-12th-century France and had its heyday in France and Germany between the mid-12th and mid-13th century in the works of such masters as Chretien de Troyes and Gottfried von Strassburg†, but the word was not defined as love in literary works until the late-17th century. In fact, this word can refers to religious figures, which seemed very confusing, but this is also one extended meaning of â€Å"romance†. I have my own explanation here. The romance stories use chivalrous knights as their main roles, but as depicted in Don Quixote, they always have to declare their allegiance to ladies, and as this literary form was generated during medieval, loyalty to the church is dispensable. Since the connection between those plots and the word â€Å"romance† been set up, it’s inevitable that people relate the word to some new explanation. That how those extended meanings came to life. So far I have talked about the contemporary definition and history definition of the word â€Å"romance†. But I haven’t yet made clear why the original definition is better. In fact I’m not going to say that using the explanation that â€Å"romance† account for love is wrong, because we can never find out which is right and which is wrong in literature. The point here is to make the full use of the word. So now I’m going to discuss about the three benefits of using the traditional definition. First, the original definition of â€Å"romance† provides more information than that used today. Just compare two probable meanings of the following sentences, â€Å"this is a romance story†. Without knowing the context, according to current explanation, this is a story talking about love. But if we use the original meaning, this sentence should be translated like this â€Å"this is a story containing love, adventures, fantastic things, and heroes†. The purpose of defining this word in its original way is not to make things more complicated but enrich the language. The word â€Å"romance† should not only relate to the narrowed meaning of love. Second, the original definition of â€Å"romance† is more connected to its literary meaning. One of my high school classmates told me that his first impression of this word was that it must somehow be related to Rome. But he was right. In Wikipedia’s historical definition of this word, â€Å"The word was originally an adverb of the Latin origin ‘Romanicus’, meaning ‘of the Roman style. ’ † No one would relate this word with love unless they already know the current meaning of it. But without searching for it in the dictionary or asking someone else, you would know this word is related to Roman or Rome, both indicate courage, loyalty, and legend, which get you closer to its proper definition. Third, the original definition of â€Å"romance† is widely used in literature works. As already mentioned, this word was not defined as love until the late-17th century. Even after that, it took a long time to make the new definition to be commonly used. So it’s not surprising at all to find the meaning of â€Å"romance† in many early verses or proses quite unfamiliar for us. Like one sentence in C. Love’s Strange amp; Wonderful Predict (1651), â€Å"This account, as whimsical and romantic as it is, was told to the Lady Cowper†¦. by Dr. Patrick. Here we can’t define â€Å"romantic† as a strong desire to connect with someone in a positive emotion. But a feeling relate or synonymous with the key word â€Å"whimsical†, which can be interpreted as â€Å"characterized by deviation from the ordinary as if determined by mere caprice† or â€Å"freakish, odd, comical. † No one want to have such â€Å"romance† account in a conversation with a lady. In another more controversial example, as R. Steele wrote in Tender Husband, â€Å"The young Lady by being kept from the World, has made a World of her own—she has spent all her solitude in Reading Romances. Many may say the â€Å"romance† here must count for a girl’s sense of beloved, I personally disagree. From the context, the young lady’s intention of reading romances is triggered by her solitude, which is the result of being kept from the outside world. Logically, if one can’t see the world outside her room, she may fancy about what it should be and find it instead of love in the books. Love stories are useless here for one who is desperate for the wonderland outside her nest. So the â€Å"romances† must refer to some fictitious adventures about heroes exploring the world. Now we can see some advantages of defining the word â€Å"romance† in its original way. But please forgive me for I must emphasize once again that there is no right or wrong in arguments about literary issues. My work here is showing my preference toward the definition of the word and giving my own explanation. The original interpretation of â€Å"romance† is better than its currently one in many situation, it also enriches the word’s conception and makes it closer to its literature meaning.

Sunday, December 1, 2019

Moral Decline in America free essay sample

Morals It is no secret that the United States is on a spiraling moral decline. The overall morals of the people have been changing steadily since the beginning of civilization. America, which was founded on a spiritual basis, has been turning its back on the morals that this very nation was established upon. The United States has now become a place in which television, internet, newspapers, and media in general scream moral decline, as well as a place where parental discipline has dwindled away to nearly no form of discipline at all. The fact is: America’s morals are declining. Movies and television are an obvious part of everyday American life; however with such a habit of watching the screen, one’s mind has the power to be influenced and their morality to be questioned. It has been recognized that the average American child spends at least 28 hours a week, either watching T. We will write a custom essay sample on Moral Decline in America or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page V. , surfing the web, etc. â€Å"The average American will also witness approximately 20,000 simulated deaths in his or her lifetime. Violence has been so glamorized that it can be found almost everywhere in media† (Parents). While this data should be shocking, it is really no surprise that this is the kind of media one’s mind is being exposed to. Because of the moral decline taking place in the United States, most any child would not view televised violent death as anything grotesque while decades ago such violence would never be exposed to the young mind, or any mind for that matter. America seems willing to sacrifice its views and others morals for the gain of the money made by these movies and T. V. shows. Movie ratings have recently been viewed by much of the public as skewed.

Tuesday, November 26, 2019

Zara Case Essay Example

Zara Case Essay Example Zara Case Essay Zara Case Essay Q1a. Should the company upgrade the POS terminals to a modern operating system? It might not be in the retailer’s best interest to perform such upgrade, as the new system will replace three of the existing legacy systems in terms of ordering and fulfillment. The IS department will perceive such upgrade as a radical move and is expected to show high resistance in response to it. Even though Zara has a decentralized decision making process, the retailer’s IS department exercises absolute autonomy on the IT infrastructure and design. The fact that â€Å"only one person had left the department† in the past 10 years further confirms that the retailer is suffering from cognitive and action inertia, and thus creating a huge barrier for such upgrade. Nevertheless, Zara should still perform such upgrade in the long run. Q1b. Should the company build in-store networks? Yes, it will remove some redundancies in daily operations. For instance, employees no longer have to collect data physically from each POS terminal in order to obtain daily sales totals. In-store network will also enable store managers to have a more comprehensive understanding of sales activities on both a consolidated level and section (Men, Women, or Children) level. Q1c. Should the company give employees the ability to look up inventory balances for items in their own stores? Yes, this will result in a more efficient and systematic stock auditing and ordering process. In specific, it will not only provide store managers with updated inventory balances, it also helps them when reviewing the latest offer from La Coruna and preparing â€Å"the order† in the face of the narrow 24-hour order window. On the other hand, the store product managers can now retrieve more reliable and updated sales figures from each store. This enables the managers to be more effective when making store-to-store transfers. The commercials responsible for matching aggregate supply with demand from each store will demonstrate higher quality of decision making, especially when allocating inventory amongst stores in times of shortage of an SKU. Last but not least, the improved inventory figures will result in a better production schedule and planning that reflect the constantly changing customer demand for different SKUs. Q1d. Should the company give employees the ability to look up inventory balances for items in other stores? If employees have the ability to look up inventory balances of their own stores, granting employee access to inventory balances for items in other stores is icing on the cake. The is because store managers can have better inventory control, and will be in a better position respond quickly to unexpected surge of demand for a particular item. In the event that commercials at La Coruna didn’t deliver the full amount of a specific item that the store ordered, the store manager can immediately seek for â€Å"help† from stores that have extra inventory and thus capturing sales that might otherwise be lost. Q2. What is the Zara â€Å"business model†? How is it different from the business model of other large clothing retailers? What weaknesses, if any, do you see within this business model? Is it scalable? What information does Zara need to operate its business model? Zara â€Å"business model† The Zara business model is to link customer demand to manufacturing and link manufacturing to distribution. Terefore, Zara needs to respond very quickly to the demand of target customers, who are young, fashion conscious city dwellers with fast changing tastes. Differences between Zara and other large clothing retailers The business model is different from other large clothing retailers in the followings: -Zara does not rely on advertising and marketing to drive their business. It only spent 0. 3% of its revenue in marketing, as compared to 3% to 4% in other large clothing retailers. -The lifespan of the clothes is short. On average, 75% of its merchandise are sold within 3 to 4 weeks. -The decision making in Zara is decentralized. The employees in Zara are empowered to decide what garments to be put in the stores. The â€Å"commercials† at La Coruna have great discretion in deciding what clothes would be designed and produced, unlike other companies which use a small elite team for design and production. Weaknesses within Zara Business Model -Since Zara has a short lead time for delivering products, it keeps no buffer stock and most, if not all, logistics arrangements were centralized at the head office in La Coruna. This makes Zara very vulnerable to accidental incidents. -As the store managers are empowered to decide what products to be put in the store, their business sense are crucial. However, since the store managers are not expertise in this area, they may not be able to pick hot items and certain sales opportunities may be lost. Information needed to operate in this business model -To operate this business model, the store managers should have the access to accurate and updated sales and inventory data for them to decide what to order and what not to order. In addition, they should know the availability of the products they would like to order eg. by having access to the inventory level of other stores. -With the tight order deadline with La Coruna, the store managers need on-time inventory balance to plan for the re-order point and optimal order quantity. Q3. What current or potential weaknesses do you see in Zara’s IT infrastructure and IT strategy? IT infrastructure -Critical core services are relying on out-dated O/S (Operating System) and Hardware Technology, where failure of the services could heavily impact normal operations. As the Zara in-house POS system is implemented on an O/S which the vendor has dropped support, no official fix will be prepared once system or software bugs are identified which might lead to unstable system behavior or security leakage. -Running critical services on out-dated O/S will also limit the compatibility and extensibility with the improving software and hardware. This will prevent Zara from sustaining business growth by further improving scalability of services using enhanced hardware architecture or enhanced networking capabilities with other IT software/inventory systems. Moreover, as IT hardware is improving in a rapid pace, legacy hardware components might not be available in the market for Zaras purchase. Zara might face difficulties in purchasing commercial license for O/S that vendor has dropped support. -Unconnected terminals between headquarters and POSs might implied out-sync or inconsistent information sharing in time-critical information such as inventory. Bottl eneck in information sharing or slow responsiveness from customers query are fatal to real time sales, especially Zara is focusing on Fast Fashion Business and place Inventory Management as their competitive advantage. IT strategy -Zara fails to identify how IT can further improve and achieve the companys competitive advantage. For example, while Zaras success based heavily on competitive Inventory Management, the company fails to further improve it by enhancing communications of instant inventory data delivery to front line sales. -Zara fails to recognize the dependency on IT to achieve competitive advantage and it does not perform continuous improvement (or innovation). This will make Zara moving from Strategic Mode to Factory Mode especially when other companies are catching up Zara with similar strategy. Zara does not have dedicated planning, decision making or leading role for IT operations and strategic planning. While the General management core could share these responsibilities, they cannot concentrate their focus on IT incident management (upon system failure) and they do not have up-to-date knowledge and technical exposure for strategic planning, expansion and upgrade decision. For insta nce, Global CIO (Chief Information Officer) and/or Chief Operations Officer) should be employed for Global directions/planning and local CIO/COO (per region) should be assigned for local incident management and business process improvement. Zara does not have solid planning on ever greening of IT services. Ever greening of IT services will ensure the Company placing their IT assets on compatible and up-to-date O/S and hardware where vendor support or human expertise can be located promptly and efficiently for resolution against service failure or consultancy on service improvement. There is no regular strategic alignment with Company’s goal. Regular strategic alignment can help adjusting Zaras IT direction. -There is no constant operational improvement. Constant operational improvement is important for the optimization of IT work flow. It can reduce unnecessary IT overhead and improve service responsiveness. Also, Zara should reshuffle hardware resources after constant review of system usage. This will improve hardware utilization, which in turn improves Zaras ROA (Return on Assets). -There is no strategy to enhance extensibility which is the key to information sharing success. Great flexibility and readiness to interface with different data sources will improve Zara’s ability to perform data analysis or forecasting and to achieve fast responsiveness to fashion change or new source of marketing statistics.

Saturday, November 23, 2019

How to Get Job Offers †Not Just Interviews †With Your LinkedIn Profile

How to Get Job Offers – Not Just Interviews – With Your LinkedIn Profile Is Your LinkedIn Profile Getting You Job OFFERS? Last week, I spoke with a technology executive about working with us on his LinkedIn profile and resume. Upon investigation, I discovered that he was getting interviews for positions that interested him- but not job offers. At first glance, it might seem like the problem was his interviewing skills. After all, isn’t the job of the LinkedIn profile and resume to get an interview, and after that it’s up to you? Well, that’s partially true, and it’s certainly possible that this client could use some interview coaching. But a freaky fact of human nature suggests that something else could be at play. It’s called â€Å"impression formation† or â€Å"priming,† and it’s not to be overlooked or taken lightly. Do you think that if you’re getting interviews with your LinkedIn profile and resume you don’t have to worry about whether you need to change them? You might be wrong. A study of students’ perceptions of their professors, and how these perceptions can be formed, is a case in point. Consider these excerpts that illustrate how much our preconceived notions affect our experience of another person: †¦[I]n one of the earliest studies on impression formation, Kelley (1950) found that when students were told a guest lecturer was â€Å"very warm†, the central trait produced more favorable evaluations of the instructor than when students were told the guest lecturer was â€Å"rather cold†. In a more recent replication and extension of Kelley’s experiment, Widmeyer and Loy (1988) had students evaluate a lecture presented by a visiting professor. Prior to the lecture, students received background information about the instructor; some received information suggesting that the visiting professor was warm while others were presented with information that suggested the professor was cold. Analyses revealed that students perceived the visiting professor as a more effective teacher and more pleasant to have for class when he was described as a warm rather than a cold person. †¦Those who read the syllabus written in an unfriendly tone rated the hypothetical adjunct candidate as being colder than those who read the syllabus written in a friendly tone. †¦Those who received the syllabus written in a friendly tone rated the target as being warmer than those who read the syllabus that was written in an unfriendly tone. †¦Those who read the syllabus written in a friendly tone rated the instructor as being more motivated to teach the course. Harnish, Richard J. and K. Robert Bridges, Effect of syllabus tone: students’ perceptions of instructor and course Did you read that?!! Wow. Extrapolating to interviews, if the interviewer has a preconceived notion of the candidate as warm or friendly, it’s more likely he or she will experience the candidate as warm, and even as more motivated, in the interview! Conversely, if the interviewer thinks ahead of time that the candidate will be cold, it’s unlikely that the interview itself will change this impression. Interviewers Make Unconscious Conclusions You might be thinking, â€Å"But these were students being studied. They are young and impressionable! Surely an interviewer, who has more maturity and experience, would not be swayed as much by past judgments.† I’m afraid that’s not the case. In 2008 study, Williams and Bargh staged job interviews with study participants and found that if interviewers drank hot coffee before the interview, they would perceive the candidate as warm. Iced coffee? You guessed it. Cold candidate. Interviewers’ perceptions were also influenced, disturbingly, by the comfort of their seats and the weight of their notetaking folders. There are many conclusions that can be drawn from these studies, from â€Å"Make sure you have a warm hand when you shake hands with your interviewer† to â€Å"Don’t hire candidates based on interviews since your unconscious mind is ruling the decision. Use psychological testing instead.† The conclusion I want to draw, however, is about your LinkedIn profile. And maybe your resume too. Conveying Warmth with Your LinkedIn Profile and Resume You have a huge opportunity in your LinkedIn profile and resume to prime the pump for your job interview. People respond to warmth. So look for ways to appear warm! Show some of your personality in addition to showcasing your accomplishments. Even if you’re not as warm in person as you are in your job marketing collateral, chances are you’ll be seen as warmer than someone who doesn’t communicate warmth in their LinkedIn profile and resume. Here are some examples from profiles written by The Essay Expert. Note that while we generally encourage first person for LinkedIn summaries, warmth can come through in the third person as well. Also note that your photo is a huge way to convey warmth! LeeAnn Dance: My journalism background gave me the ability to distill a large amount of material and hone in on what’s true and important. I can pinpoint the real message that needs to be conveyed, creating a human story that moves and inspires an audience. Ted Schoonmaker: Ted knows that people hire people, not resumes. Companies are not just looking for a set of qualifications that match a job description. To ensure a complete match, Ted extensively interviews both companies and candidates to find out who they are and what they are looking for – as companies and as people. Ted is most fulfilled when helping people to grow professionally. His vision and ability to nurture relationships lead to long-term solutions and success. How warm are you in your LinkedIn profile and resume? Are you priming readers to perceive you the way you want to be seen? If not, consider a rewrite. If you want assistance, please consider our LinkedIn Profile Writing Services and Resume Writing Services. We’ll make sure you look great- and warm- online and on paper. Want to do it yourself? Don’t miss the latest version of How to Write a KILLER LinkedIn Profile. The e-book is fully updated for 2018 and available now!

Thursday, November 21, 2019

Middle range or grand theory Essay Example | Topics and Well Written Essays - 250 words

Middle range or grand theory - Essay Example As a result of this, a situation referred to as self-care deficit results for patients receiving care. Self-care deficit has been explained as a situation where a patient is unable to meet their self-care requites (Register and Herman, 2006). As explained already this situation occurs because of the amount of time that care givers give to mental health patients, denying patients the need to give themselves care. Meanwhile, Dorothea Orem developed and introduced the self-care deficit nursing theory as a form of middle range nursing theory to help nurses tackle such situations as described above (Good, 2008). Because self-care deficit nursing theory is a form of middle range nursing theory, it would be said that middle range theory will be most applicable to the author’s area of nursing practice. In the application of middle range theory however, there are a number of assumptions that are used to underpin the implementation of the theory. The central philosophy or assumption based on which the theory works is that all patients wish to care for themselves (Register and Herman, 2006). This means that patients are presented with better opportunities of recovery if they are allowed to perform their own self-care. Based on this assumption, it is expected that instead of psychiatric nurses doing everything for patients, they should make room for patients to try their hands on basic tasks. Th is can help in making the whole healthcare process

Tuesday, November 19, 2019

Bonds are normally treated as low risk securities, though they are Essay

Bonds are normally treated as low risk securities, though they are rarely risk-free. Assess the risks associated with bonds. Discuss the implications of these r - Essay Example Bonds are one of the methods of raising capital by the issuer, apart from selling shares or taking a bank loan. Once issued, the bonds too can be traded in the open market like shares. Bonds, like other debts, can be structured in different ways. Bonds attract interest and the yield from the bond is the interest rate paid on the bond divided by the bond’s market price. Bonds are normally treated as low risk securities, specially the Government Bonds. Corporate bonds by blue-chip companies are also considered safe. Nevertheless, bonds are rarely risk free. There are various risks associated with bonds and can have far reaching impacts. The income from bond is usually fixed but interest rate fluctuations affect the capital value of investments. The yield and hence the market price always depends on the market environment. A bond investor would normally avoid investing in overvalued bonds where the risk of default far outweighs the extra yield. If a bond portfolio is well structured it would be diversified across a range of credits with no concentration in undue sectors or issuers. Even the highly rated bonds carry certain amount of risks. Bond may be called or redeemed before the maturity date. Poor management of the organization by the issuer may reduce or even destroy the value of the bond. If a company is doing very well and has surplus cash to pay the outstanding debts, they may call the bonds. They would result in lower rate of interest for the investor. The issuer may call back this bond and issue fresh bond with a lower rate of interest. Hence, if the bond has been called, there would be no interest paid on such bonds. Various economic risks affect the value of bonds. These include rate of interest and the inflation (Online, 2004). If a bond was issued before the interest rate increased, it will lose its vale if it is sold before the maturity date. This is because in such a situation its price is likely to be lower than par

Sunday, November 17, 2019

Conan Doyle and Ronald Dahl Essay Example for Free

Conan Doyle and Ronald Dahl Essay In this essay I am going to examine the two stories by Sir Arthur Conan Doyle and Ronald Dahl, The Speckled Band and Lambs to the Slaughter. I will do so by comparing, contrasting, and explaining what the two writers are trying to say in each story because both stories are very different but both are the same genre. I will also explain what a genre is, and give examples of their many types. I will start with The Speckled Band by Sir Arthur Conan Doyle. The story contains one of the most famous fictional detectives the world has ever known, Sherlock Holmes. This character was created by Sir Arthur and surfaced in 1887 in Victorian times. The Victorians completely fell for the fictional character because crime was high in London at this time no one was safe. They also liked the character because he cracked every case and always defeated evil. When Doyle tried to kill of the character in 1893, there was a public outcry and Doyle received death threats warning him to keep Holmes alive. The language used is first person and it seems like the story is aimed at a type of upper class because it uses more sophisticated words for intelligent people. Where as Lambs to the Slaughter is third person and it is aimed at average people with average intellectual. Dahl has made it that way because this is his style. This makes the story easier to read. The Speckled Band begins with a very long opening paragraph and this is just to explain the scene and setting. The story starts with Watson explaining how many cases him and Holmes have got to deal with and this lasts for 9 lines which is unusual for an opening sentence. This doesnt give the story any atmosphere, suspense or tension and its really up to you if that little bit can make you want to read on. They usually are short to give you an instant view of what is going on. Dr Watson is telling the story and he is one of Holmess assistants and probably best friend, who help him with cases. He looks up to Holmes and admires him, he is devoted to him. In Lambs to the Slaughter it starts by giving you the setting and the mood of the story straight away by saying The room was warm and clean, the curtains drawn, the two table lamps alight hers and the one by the empty chair opposite. This gives you an image in your head of exactly what the room looks like and how it feels and you can tell this all from the first sentence! This adds to the atmosphere. Another character in this is Dr Grimesby Roylott who is the other main character in the story and he is the villain. Dr Roylott comes across as a very strong, aggressive and nasty man. Not one to mess with. This is a title people have given him because of past criminal offences, selfish, evil, uncivilised, rude behaviour, greed for financial gain, his brutality towards women and his frightening expressions of his savage, primitive nature (i. e. his mania, violent temper and physical cruelty). Even before Dr Roylott enters the story you get a picture of what type of man he is when Helen Stoner comes to Holmes for help and protection. This is where we hear most of the things about him. That he has uncontrollable anger, terrifying power to intimidate and threaten, etc. Holmes and Watson have the job of consoling Miss Stoner. With his appearance he is a huge man with brown hair down to the shoulder and blood shoot eyes. He also has very large hands. Three words I would use to describe him are intelligent, cunning and aggressive. He also isolates him self from the outside world and I think thats another reason why people are suspicious of him. This is every different from the villain in Lambs to the Slaughter. Mrs Mary Maloney is the very nice and pleasant wife for her husband. She does everything he ask of him, has the dinner on the table each night when he comes in at five oclock. She cooks, cleans and washes for him! Mary is extremely happy in her relationship until one day her husband tells her that he has been having an affair. She decides to take it as a dream at first and believes if she carries on as normal she might have imagined it. So she goes down to the cellar to get the meat for supper. As she comes back up he says, For Gods sake, dont make me supper Im going out! and at that moment without any pause she simply walked up behind him, swung the leg of lamb high in the air and brought it down as hard as she could on his head. The mysterious thing about these two villains is that when Dr Roylott gets caught for the murder of Miss Stoners sister you feel happy and glad that he has been rightly accused and he deserves what he gets! The twist is that when Mrs Maloney gets completely away with the murder of her husband you get a sense of feeling that pleases you because even though she has done wrong and should be punished. She has been calm and cunning about the situation and handled it well. Its as if you want her to get away with it! Out of the two Stories I prefer Lambs to the Slaughter because it is easier to read and understand but I like both because a lot of thought has gone into the plot and that makes it more interesting. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Thursday, November 14, 2019

A Midsummer Night’s Dream Essay: The Character of Bottom

The Character of Bottom in A Midsummer Night’s Dream The character of Bottom in Shakespeare’s A Midsummer Night’s Dream is frequently foolish, but he is not a fool. His exuberance and energy are allied to practicality and resourcefulness, with an alarming lack of self-consciousness. He, at any rate, is not at all tongue-tied before the duke, as Theseus has known others to be. We do laugh at Bottom in many situations, but should note that these are situations in which any man might seem ridiculous: amateur theatricals are almost a byword for unintended comedy, whether in planning (1.2) rehearsal (3.1) or performance (5.1); any artisan afflicted with an ass's head and appetites, and beloved of the fairy queen would have difficulty retaining his dignity. It is true that Bottom by his ambitious speech, his ignorance of music and poetry, and his homely outlook is even more comic than most men in these situations, however. Bottom is, we presume, competent at his craft, and is respected by his fellows. In their view only Bottom can carry off the demanding r"le of Pyramus. They admire his presence, panache and vocal power. Theseus's comment on his "passion" may suggest some exaggeration in the playing, and this would be in keeping with Bottom's character, but we need not suppose the lines are badly-spoken, so much as badly-written. "He that writ it" attracts the most censure from Theseus. It is difficult to see how, given these lines, Bottom could be anything but comic in the performance of the play. And Shakespeare has already indicated that "hard-handed men" who have "never laboured in their minds till now" cannot be expected to perform competently. Theatre should be left to professionals (Bottom would not expect an actor to be ... ...haracteristics, but in the incongruity of this "mortal grossness", the grotesque, earthy and plain-speaking Bottom, and the beautiful, airy, eloquent and possibly dangerous fairy queen. The "bank whereon the wild thyme blows" and the beautiful fairy song "Philomel with lullaby", as well as the dainty morsels offered by Titania's servants - it is difficult to imagine a more alien creature to all this, than Bottom. We laugh at his ineptitude, at the incongruity of the situation, at the blatant illustration of the gulf between "reason and love"; we are disturbed by the indignity Titania undergoes, alarmed by the danger Bottom may be in, but reassured by his taking it in his stride. Bottom is a comic counterpart to Theseus and to Oberon: the natural leader in his own world, to whom others defer. And when he encounters their worlds he more than holds his own. A Midsummer Night’s Dream Essay: The Character of Bottom The Character of Bottom in A Midsummer Night’s Dream The character of Bottom in Shakespeare’s A Midsummer Night’s Dream is frequently foolish, but he is not a fool. His exuberance and energy are allied to practicality and resourcefulness, with an alarming lack of self-consciousness. He, at any rate, is not at all tongue-tied before the duke, as Theseus has known others to be. We do laugh at Bottom in many situations, but should note that these are situations in which any man might seem ridiculous: amateur theatricals are almost a byword for unintended comedy, whether in planning (1.2) rehearsal (3.1) or performance (5.1); any artisan afflicted with an ass's head and appetites, and beloved of the fairy queen would have difficulty retaining his dignity. It is true that Bottom by his ambitious speech, his ignorance of music and poetry, and his homely outlook is even more comic than most men in these situations, however. Bottom is, we presume, competent at his craft, and is respected by his fellows. In their view only Bottom can carry off the demanding r"le of Pyramus. They admire his presence, panache and vocal power. Theseus's comment on his "passion" may suggest some exaggeration in the playing, and this would be in keeping with Bottom's character, but we need not suppose the lines are badly-spoken, so much as badly-written. "He that writ it" attracts the most censure from Theseus. It is difficult to see how, given these lines, Bottom could be anything but comic in the performance of the play. And Shakespeare has already indicated that "hard-handed men" who have "never laboured in their minds till now" cannot be expected to perform competently. Theatre should be left to professionals (Bottom would not expect an actor to be ... ...haracteristics, but in the incongruity of this "mortal grossness", the grotesque, earthy and plain-speaking Bottom, and the beautiful, airy, eloquent and possibly dangerous fairy queen. The "bank whereon the wild thyme blows" and the beautiful fairy song "Philomel with lullaby", as well as the dainty morsels offered by Titania's servants - it is difficult to imagine a more alien creature to all this, than Bottom. We laugh at his ineptitude, at the incongruity of the situation, at the blatant illustration of the gulf between "reason and love"; we are disturbed by the indignity Titania undergoes, alarmed by the danger Bottom may be in, but reassured by his taking it in his stride. Bottom is a comic counterpart to Theseus and to Oberon: the natural leader in his own world, to whom others defer. And when he encounters their worlds he more than holds his own.

Tuesday, November 12, 2019

Significance Study of Kanlda Port

S I G N I F I C A N C E O F S T U D Y O F K A N D L A P O R T 2. 1 R e s e a r c h P r o b l e ms Statement of the problem I have chosen this topic to study about economic pattern of Kandla & Non Major Ports with socio economic conditions and port development in Saurashtra and Kutch region. The study is mainly focused on various types of ports that are developed in the said region. This study highlights the problems during the development of ports and on other side gives suitable suggestions to improve their performance. 2. 2 O b j e c t i v e s o f R e s e a r c hTo study the income and expenditure statement of Kandla Port. To study how port facilitate foreign trade volume. To study about the cargo traffic of major and non major ports. To study the ports infrastructural development. To find out the income and expenditure pattern of Kandla port. To identify the benefits and problems of ports. To study future prospects and SEZ development of port. To give suggestions for the improveme nt of ports. 2. 3 A r e a o f R e s e a r c h – G u j a r a t , K a n d l a . Kandla port plays a major role in the country's international trade.Having notched up a string of success, it has emerged as a forerunner, and has carved a niche for itself, by its steady growth and economy of operations. The Port of Kandla was declared a major port in 1955. The Kandla Port Trust was created by law in 1963 to manage the new port. The Port of Kandla Special Economic Zone (KASEZ) was the first special economic zone to be established in India and in Asia. Established in 1965, the Port of Kandla SEZ is the biggest multiple-product SEZ in the country. Covering over 310 hectares, the special economic zone is just nine kilometers from the Port of Kandla.Today, the Port of Kandla is India's hub for exporting grains and importing oil. This self-sufficient port is one of the highest-earning ports in the country. Major imports entering the Port of Kandla are petroleum, chemicals, and iron and steel machinery, but it also handles salt, textiles, and grain. Figure 2 Kandla Port, a national port, is one of the eleven most important ports of India. This port is situated on Kandla stream. The first investigation of this stream was undertaken by the British Royal India Navy in 1851 and a detailed survey done in 1922.This port is developed by Joint project of Maharao Shree Khengarji-III and British Government in the 19th century. The Kandla port came into existence in the year 1931 with a single Peir construction. Later on with the loss of Karchi port to Pakistan during partition, after independence the government of India chose Kandla as an ideal sea outlet. Thus the Kandla Port was developed and since then Kandla port has played a pivotal role in enhancing country`s maritime trade. Standard dry cargo treatment capacity of Kandla Port is 24,000 metric tons per day.The port is under Ministry of Commerce and is managed by a Port Trust with a Chairman as its head. The Kandla Port Trust is run by a board of trustees. There is an administrator – representative of the ministry of Commerce – appointed for the management of a free trade zone known as the Kandla Free Trade Zone placed near the port where hundreds of small and international companies are also sited. Owing to fast progress of Kandla port close city like Gandhidham also developed faster. Kandla port plays a major role in the country`s international trade.Having notched up a string of success, it has emerged as a forerunner, and has carved a niche for itself, by its steady growth and economy of operations. Kandla port is well equipped with infrastructural. It has 10 berths, 6 oil jetties, 1 maintenance jetty, 1 dry dock and small jetties for small vessels, which can accommodate from large to small vessels. Near all these terminals and jetties there are storage facilities for cargo from containers to petroleum. The port is also outfitted with Sixteen Wharf cranes. Apart from this, the po rt also provides for additional facilities for international traders.Due to its strategic location it is the connecting hub for Northern, Western and Central India. Kandla also has the country`s only Free Trade Zone Kandla Port, the foundation stone for which was laid by Pandit Jawaharlal Nehru, has 1800 metres of dry cargo berths where in a straight line, ten ships could easily be accommodated. It has berths for a tanker also where chemicals, vegetable oil etc are handled. Kandla today has become the hub of India`s foodgrains and oil imports. Kandla is a self sufficient, self enhancing Port.It is also among the highest revenue earning Port of India. The Port is the nearest, most economical and most convenient for handling imports and exports of the highly productive granary and industrial belt stretching across Jammu & Kashmir, Punjab, Himachal Pardesh, Haryana, Rajasthan and Gujarat. Kandla Port is the most economical major port in terms of tariff and operational expenditure. The efficiency and all requisite user facilities nevertheless confirm to international standards. The Port is up to date with the latest technological innovations.Happy labour-management relations and economical handling of heterogeneous cargo is considered the key element to the success of the Port of Kandla. The port has floated a global tender for a two-year capital dredging contract of 20 million cubic metre at an estimated cost of Rs 100 crore. Kandla Port attained new levels of performance in fiscal 2006-07, establishing a new record by handling a cargo volume of 52. 98 million tonnes, in the process entering into the select league of ports that have registered a throughput of 50 million tonnes or more.Excellent infrastructural facilities, well-connectivity with the rest of the country by road and rail networks, all-round services provided with efficiency and transparency, lowest port tariff and the envious cost-effectiveness are the major strengths of Kandla Port. LOCATION The Ma jor Port of Kandla, situated about 90 km off the mouth of Gulf of Kachchh in the Kandla Creek at Latitude 23 degree 1 minute North and Longitude 70 degree 13 minutes East, is the lone Major Port on the Gujarat coast line along the West Coast of the country.Amongst the 12 Major Ports in the country, Kandla occupies an enviable position, both in terms of international maritime trade tonnage handled and financial stability and self-sufficiency attained year after year. A gateway to the north-western part of India consisting of a vast hinterland of 1 million sq. km stretched throughout 9 states from Gujarat to Jammu & Kashmir, the Port has a unique locational advantage. The Port's hinterland is well connected with infrastructural network of metre gauge and broad gauge railway system as well as State and National Highways.HISTORICAL LEGACY: As a humble beginning in the year 1930 by the great visionary, the late Maharao Khengarji III of the princely State of Kachchh, for a deep-draught cl osed port in his kingdom, the Kandla Port on, with the loss of Karachi port to Pakistan during partition, independent India was deprived of a sea outlet in its North-West region. In order to offset this loss, the Indian government chose Kandla Port as an ideal sea outlet to be developed as a Major Port on the West Coast for arrying on the international maritime trade of the country and thus, Kandla Port was developed as a Major Port. Port of Kandla, since then, has been playing a pivotal role in the country's international maritime trade, contributing its mite for the growth and development of the national economy. The Port has grown and matured itself not only in age but also in creating infrastructural facilities in and around the Port, handling volumes of import and export trade year after year and attaining a very sound financial status ahead of a number of other Major Ports in the country.Thus, Kandla Port has been playing a pivotal role in the national economy and contributing a handsome amount of foreign exchange earnings to the national Exchequer every year. THE EVOLUTION Due to the loss of Karachi Port to Pakistan after independence, the onus of entire Indian trade was shifted to the Mumbai Port putting tremendous strain on its facilities.Under the inspirational and able guidance of the great visionary and the Iron Man of India, Sardar Vallabhbhai Patel, the Indian government on 17th February, 1948 constituted an Expert Committee known as the West Coast Major Port Development Committee to explore the possibilities of establishing a deep-sea port to cater to the vast hinterland comprising the north-western states of the country. The Committee submitted its report on the 30th April, 1948, recommending that a Major Port should be sited at Kandla.Accordingly, on January 20, 1952, Pandit Jawaharlal Nehru, the then Prime Minister of India, laid the foundation stone at Kandla for the new port on the western coast of India. It was declared as a Major Port on April 8, 1955 by Late Lal Bahadur Shastri, the then Union Minister for Transport. The Kandla Port Trust was constituted in 1964 under the Major Port Trusts Act, 1963. Since then, this Major Port of Kandla has come a long way in becoming the ‘Port of the New Millennium'. V I S I O N â€Å"To be Asia's Supreme Global Logistic Hub† M I S S I O N To transform the Port of Kandla into a most globally competitive logistics hub with nternational excellence leaving imprints in the international maritime arena by exploring its fathomless growth potentialities. S T R A T E G I C & C L I M A T I C A D V A N T A G E All-weather port. Tropical and dry climatic conditions to handle any type of cargo throughout the year Temperature varying from 25 degree Celsius to 44 degree Celsius. Scanty rainfall facilitates round-the-year operations. Uninterrupted and smooth port operations on 365 days a year. No adverse wave effect, being a protected and sheltered harbour situated in the Creek.The only Indian Major Port nearest to the Middle East and Europe. T H E P O R T L O G I S T I C S NAVIGATIONAL FACILITIES: Round-the-clock navigation. Permissible draught 12. 6 mtrs. Ships with 240 mtrs. length overall and 65,000 DWT are accommodated presently. Safe, protected and vast anchorage at outer harbour for waiting and lighterage purpose. 22 lighted navigational buoys with solar lights, as per IALA system, are provided in the navigational channel. Light house as an aid for night navigation. Fully equipped signal station operational round-the-clock. Four lighted shore beacons. STEEL FLOATING DRY DOCK:

Saturday, November 9, 2019

Outline the Ways in Which Rubbish Can Be Said to Have Value in a Consumer Society

Since the latter part of the nineteenth century, contemporary UK society has been steadily changing. Where once we tended to define ourselves by our employment and the status in society that position may have given us, we now define ourselves much more by the goods we buy and choose to surround ourselves with (Hinchcliffe 2009). What we wear, the house we live in, the food we choose to buy and the experiences we create for ourselves all are thought to say more about us personally and as a society and have led to the creation of the term ‘consumer society’(Hinchliffe 2009). The rise in disposable income and the ability to acquire easy credit has enabled the vast majority of the UK population to buy goods more readily than at any time ever before and to fill our homes with an array of consumables. However this increase in affluence has generated a massive rise in consumer goods being manufactured and purchased and consequently is creating huge amounts of waste in return. Outdated and broken goods, massive amounts of packaging and waste created during manufacture are proving increasingly difficult to dispose of. The resources being depleted in order to create and transport goods are also having devastating consequences on the earth and the environment and are not sustainable (Brown 2009). This essay will look at some of the ways in which we can revalue this rubbish in our ever changing and evolving society. When we purchase goods today there are many factors that can eventually transform the item into what we would commonly term as ‘rubbish’, something of no value whatsoever to its owner. Goods are made increasingly cheaply and in quantity to allow for low selling prices and are not necessarily built to last. The cost of repair can be more than replacing the item itself with very few specialist repair services being offered on the high street nowadays. Ever changing fashions and trends altering every season can lead to everything from shoes to furniture being thrown away and replaced in order for one to stay ‘in trend’ in our modern consumer society (Brown 2009). One theory of how rubbish can be redefined and given new value is put forward by Michael Thomson (Brown 2009). His theory suggests that items can move from being valued into the category of rubbish and out again into something of value. Items can be ‘Transient’, in other words, not built to last and consisting of most of the consumer goods such as mobile phones and clothing we can purchase in our shops today. Their value will decrease with use and they will often be replaced as fashion and trend dictates and newer and more desired items come on to the market. Other items can be called ‘Durables’. These items are often more expensive to buy and gain value over time such as good jewellery, paintings and rarer items people may wish to invest in or collect. His third category is one of ‘Zero value’ such as completely broken items and worn out clothes (Brown 2009). Economic reasons can be one of the ways in which new value can be placed on an object. The rise in charity shops, car boot sales and online auctions enables some of the ‘Transient’ items to be given new value. One person’s rubbish may be of value to another (Brown 2009). The changing economic climate since the recent credit crunch and more unemployment may mean that people with more time and less money may find uses for the worn out clothes and other ‘Zero value’ items by repairing or recycling in some innovative way(‘Reflections on Material Lives’,2009). Transient goods can become out-dated over time until they apparently become almost worthless. Some of these goods may then become popular or appealing in some other way. For instance a new trend in retro items such as the current interest in ‘shabby chic’ goods gives the items a fashionable appeal. Old and outdated consumer goods can become of interest to collectors and as interest increases so does the value. If these goods are no longer being produced, demand will outweigh supply and thus increase their price and therefore their value (Brown 2009). Aesthetic revaluation is another example of how new value can be given to rubbish. Some contemporary artists such as Tracey Emin and Chris Jordan (Brown 2009) have created works containing junk and other waste such as plastic cups, circuit boards, empty bottles and cigarette ends. By making a statement about our wastefulness in our consumer society in their works, they are bringing new value to rubbish by transforming it into valuable objects of art (Brown 2009). Environmental concern is another aspect that is prompting the revaluation of rubbish. In 2008, the waste generated more quickly than could be disposed of, was said to be 40% greater than the earth’s available yearly resources (Brown 2009). The earth’s resources and its capacity for absorbing the waste we generate has become environmentally unsustainable. Disposing and recycling of rubbish is now huge international business and although there is great economic value in this for the companies involved the need to find ways to sustain the environment is also a major factor in this process (Brown 2009). Transporting rubbish around the world where it is recycled more cheaply and remanufactured into a usable commodity to be shipped back, highlights the new value of some of our rubbish. Waste plastics, paper, card and glass are now just some of the products collected, recycled and sold for profit. Previously they may have been simply landfilled at not only monetary cost, so of ‘negative value’, but as we are now discovering, great cost to our planet (Brown 2009). Revaluing rubbish can therefore come about in many ways. In an ever growing consumer society we are beginning to become more fully aware of not only the amount of rubbish we are generating, but the understanding that by revaluing this waste we are helping to sustain the planet. Where once we would have thrown it into the bin without thought, we now know the ‘value’ of our waste. The increasing demands to cease using plastic carriers in favour of supermarket ‘bags for life’; the prevalence of car park bottle bins and clothing banks; the household recycling bins are all constant reminders to us of the value of our rubbish. Economic value can be added to out dated goods due to new trends and fashions and as items become of interest to collectors. The less there may be of something and the more the demand is for it; the more likely the value will be raised creating further interest and higher prices. Taking junk and turning it into art also revalue’s rubbish. Many artists are seeing the possibilities of pointing out to us our wastefulness and by using rubbish in their art they are turning it into something of artistic merit and often considerable monetary value (Brown 2009). Moreover, even design students today are being taught to utilise used items and create something new and useful or aesthetically appealing from them. (Reflections on Material Lives’, 2009). Whether selling our old possessions on online auctions for profit or donating to the charity shop, we are giving new value to what we no longer feel has worth. Rubbish is becoming more and more valuable as our consumption as a society grows ; â€Å"at a time when we’re both short of materials globally as well as short of energy globally, we’re now looking to waste as a real resource† ( Reflections on Material Lives,2009).

Thursday, November 7, 2019

Overpopulation in India Essays

Overpopulation in India Essays Overpopulation in India Paper Overpopulation in India Paper Overpopulation in India: Advantages and Disadvantages We are all aware about the various environmental problems that our country faces-Global Warming is one Of them that results from heavy pollution from the industries. Iii)Problem of unemployment There will be a huge problem of unemployment and underemployment with the increase in the population as additional jobs created could not keep pace with the growth rate. Iv)Poverty and Low Standard of Living Low level of per capita income reduces the purchasing power of the people making them poor. They cannot arrange for the proper education of the children resulting in the lower standard of living. V)lunation It has been seen that prices of basic food items rises due to the increase in the population. Advantages of Underproduction I)Greater Availability of Resources In an underdeveloped country, per head availability of natural resources will be higher. Hence farmers will have a greater share in the land or the average holdings will be more. Ii)Low rate of Pollution Arbitration and industrialization will be minimum if the population of the country is small-Hence there will be lower levels of pollution and ecological balance along with biodiversity will be maintained. Iii)Availability of Government funds Government expenditure will reduce considerably and the government will be able to concentrate more on economic development. ISO poor people will have a greater share in the funds and civic amenities. Iv)Higher standard of living An underdeveloped country will be able to utilize its resources effectively with the labor saving technology-Hence per capita income shall be higher which will raise the standard of living. Disadvantages of underproduction I)illuminated Labor Force Insufficient labor forces will utilize the resources in a poor way. Country will also face shortage of labor for its developmental projects.

Tuesday, November 5, 2019

The Pyrenean Ibex Profile

The Pyrenean Ibex Profile The recently extinct Pyrenean ibex, also known by the Spanish common name bucardo, was one of the four subspecies of wild goat to inhabit the Iberian Peninsula. An attempt to clone the Pyrenean ibex was carried out in 2009, marking it the first species to undergo de-extinction, but the clone died due to physical defects in its lungs seven minutes after its birth. Fast Facts: Iberian Ibex Scientific Name: Capra pyrenaica pyrenaicaCommon Name(s): Pyrenean ibex, Pyrenean wild goat, bucardoBasic Animal Group: MammalSize: Length of 5 feet; height of 30 inches at the shoulderWeight: 130–150 poundsLifespan: 16 yearsDiet: HerbivoreHabitat: Iberian Peninsula, Pyrenees mountainsPopulation: 0Conservation Status: Extinct Description In general, the Pyrenean ibex (Capra pyrenaica pyrenaica) was a mountain goat which was substantially bigger and had larger horns than its extant cousins, C. p. hispanica and C. p. victoriae.  It was also called the Pyrenean wild goat and, in Spain, the bucardo. During the summer, the male bucardo had a coat of short, pale grayish-brown fur with sharply defined black patches. During winter it grew thicker, combining longer hair with a layer of short thick wool, and its patches were less sharply defined. They had a short stiff mane above the neck, and two very large, thick curving horns that described a half-spiral twist. The horns typically grew to 31 inches in length, with a distance between them of about 16 inches. One set of horns in Musà ©e de Bagnà ¨res at Luchon, France, measures 40 inches long. Adult males bodies were just under five feet long, stood 30 inches at the shoulder, and weighed 130–150 pounds. Female ibex coats were more consistently brown, lacking the patches and with very short, lyre-shaped and cylindrical ibexs horns. They lacked the males manes. Young of both sexes retained the color of the mothers coat until after the first year when the males began to develop the black patches. dragoms/Getty Images Habitat and Range During the summers, the agile Pyrenean ibex inhabited rocky mountainsides and cliffs interspersed with scrub vegetation and small pines. Winters were spent in snow-free upland meadows. In the fourteenth century, the Pyrenean ibex inhabited much of the northern Iberian Peninsula and were most commonly found in the Pyrenees  of Andorra, Spain, and France, and likely extended into the Cantabrian mountains. They disappeared from the French Pyrenees and Cantabrian range by the mid-10th century. Their populations began to decrease steeply in the 17th century, primarily as a result of trophy-hunting by people who craved the ibexs majestic horns. By 1913, they were extirpated except for one small population in Spains Ordesa Valley. Diet and Behavior Vegetation such as herbs, forbs, and grasses comprised most of the ibexs diet, and seasonal migrations between high and low elevations allowed the ibex to utilize high mountain slopes in the summer and more temperate valleys during the winter with thickening fur supplementing warmth during the coldest months. Modern population studies were not conducted on the bucardo, but female C. pyrenaica are known to congregate in groups of 10–20 animals (females and their young) and males in groups of 6–8 except in rutting season when they are largely isolated. Reproduction and Offspring Rut season for the Pyrenean ibex began in the first days of November, with males conducting ferocious battles over females and territory. The ibex birthing season generally occurred during May when females would seek isolated locations to bear offspring. A single birth was the most common, but twins were born occasionally. Young C. pyrenaica can walk within a day of birth. After birth, the mother and kid join the females herd. Kids can live independently from their mothers at 8–12 months but are not sexually mature until 2–3 years of age. Extinction While the exact cause of the Pyrenean ibexs extinction is unknown, scientists hypothesize that some different factors contributed to the decline of the species, including poaching, disease, and the inability to compete with other domestic and wild ungulates for food and habitat. The ibex are thought to have numbered some 50,000 historically, but by the early 1900s, their numbers had fallen to fewer than 100. The last naturally born Pyrenean ibex, a 13-year-old female that scientists named Celia, was found mortally wounded in northern Spain on January 6, 2000, trapped beneath a fallen tree. The First De-Extinction in History Before Celia died, though, scientists were able to collect skin cells from her ear and preserve them in liquid nitrogen. Using those cells, researchers attempted to clone the ibex in 2009. After repeated unsuccessful attempts to implant a cloned embryo in a living domestic goat, one embryo survived and was carried to term and born. This event marked the first de-extinction in scientific history. However, the newborn clone died just seven minutes after its birth as a result of physical defects in its lung. Professor Robert Miller, director of the Medical Research Councils Reproductive Sciences Unit at Edinburgh University, commented: I think this is an exciting advance as it does show the potential of being able to regenerate extinct species. There is some way to go before it can be used effectively, but the advances in this field are such that we will see more and more solutions to the problems faced. Sources Brown, Austin. TEDxDeExtinction: A Primer. Revise and Restore, the Long Now Foundation, March 13, 2013.  Folch, J., et al. First Birth of an Animal from an Extinct Subspecies (Capra Pyrenaica Pyrenaica) by Cloning. Theriogenology 71.6 (2009): 1026–34. Print.Garcà ­a-Gonzlez, Ricardo. New Holocene Capra pyrenaica (Mammalia, Artiodactyla, Bovidae) Skulls from the Southern Pyrà ©nà ©es. Comptes Rendus Palevol 11.4 (2012): 241–49. Print.Herrero, J. and J. M. Pà ©rez. Capra pyrenaica. The IUCN Red List of Threatened Species: e.T3798A10085397, 2008.Kupferschmidt, Kai. Can Cloning Revive Spains Extinct Mountain Goat? Science 344.6180 (2014): 137-38. Print.Maas, Peter H. J. Pyrenean Ibex - Capra pyrenaica pyrenaica. The Sixth Extinction (archived in Wayback Machine), 2012.Ureà ±a, I., et al. Unraveling the Genetic History of the European Wild Goats. Quaternary Science Reviews 185 (2018): 189–98. Print.

Sunday, November 3, 2019

Employment law Uk Essay Example | Topics and Well Written Essays - 1500 words

Employment law Uk - Essay Example Under that subsection once the employer has shown that the reason for dismissal was redundancy the determination of the question whether the dismissal is fair or unfair is determined by the Tribunal and takes into account whether in the circumstances (including the size and administrative resources of the employer's undertaking) the employer acted reasonably or unreasonably in treating it as a sufficient reason for dismissing the employee in accordance with equity and the substantial merits of the case. Following the business reorganisation in March 2005 L claimed it genuinely needed to make 3 members of staff redundant. The employer merely has to show that there is a good business reason for the reorganisation and that it will result in a strengthening of the business: Hollister v National Farmers' Union [1979]. Although this case falls under the 'other substantial reason' head the fact that the National Farmers' Union (NFU) reorganised its insurance business to benefit the running of the business was held to be a 'good business reason' to dismiss an employee who would not accept the variation in his contract terms. "it is possible for an employer to use such a situation as a pretext for getting rid of an employee he wishes to dismiss. It is for the tribunal in each case to see whether on all the evidence, the employer has shown them what was the reason for dismissal." L has admitted that M was dismissed due to her sickness record, and not simply because of the need to reorganise the business. Where an employee has a long-term health issue which effectively frustrates the contract, it is possible to legitimately dismiss him/her provided there has been a fair review of attendance record and appropriate warnings have been given: International Sports Co Ltd v Thomson [1980]. Whether the dismissal is 'fair' turns on the interpretation of s98(4) of the ERA 1996. In Iceland Frozen Foods v Jones [1983] Browne-Wilkinson J said: "there is a band of reasonable responses to the employee's conduct within which one employer might reasonably take one view.If the dismissal falls within the band the dismissal is fair." On the facts L has made no attempt to address M's sick

Thursday, October 31, 2019

Unit 5 discussion Research Paper Example | Topics and Well Written Essays - 250 words

Unit 5 discussion - Research Paper Example In the case of Bedford Mountain parenting program one could debate that there might have been preconceived thoughts about the program’s success. In Maritza’s case, it is important for the funding agency to understand the purpose of the program. The findings in this case should be presented and explained clearly to the founder. According to Royse et al. (2010) this evaluation’s findings are intended for knowledge development. They are exempted from scrutiny by IRB (p.49). Despite this; it is good for the evaluator to share her plans with the nearest IRB for guidance. It is also crucial for the evaluator to review how others addressed this problem and apply ethical principles to the situation. Maritza should consult with her supervisor on the evaluation and objectively discuss the way forward as the program collides with politics of funding and the need to be addressed. Maritza should not compromise on the findings but should present her findings in such a way that they capture the pros and cons of the program and give recommendations for it. This type of data ought to be shared with the funding agency and her immediate supervisor. Evaluators are urged not to be complacent even in the midst of political, financial or personal interest but maintain neutrality and exercise their ability to report accurate

Tuesday, October 29, 2019

Representing Genocide in Rwanda Genocide Memorials Essay

Representing Genocide in Rwanda Genocide Memorials - Essay Example The minority who were the Tutsi people were to be executed whenever they were seen. This also applied to all Hutus who tried to sympathize or help the minorities in any way. Many have been blamed for these atrocities. One such body is the United Nations which has apologized to the Rwandese government for letting such horrendous acts proceed while turning a blind eye. This was in violation of the UN treaty signed shortly after the Second World War. It authoritatively stipulated that no other massacres will be allowed to occur after the world war. (BBC News, 2004) Three years after the genocide (1997), the Rwandese government decided to build a genocide museum. This is a combination of many memorials that are located throughout the country. The purpose of these memorial sites is to preserve the memory of the massacre and to allow people the chance of remembering their lost ones. The memorials come in two varieties; the first category is a site for burying all those people who lost their lives as a result of the massacre. The second category has bones placed in enclosures and also bodies put in enclosures. These memorials have solicited mixed reactions from various culturalists and experts. Some people have called them impersonal and foreign. They have claimed that the slogan adopted for these memorial sites does not fit the Rwandese experience. This is because the slogan was borrowed from the Jewish Holocaust of the early twentieth Century. Most of the critics have claimed that ides have been borrowed from foreign occurrences and do not reflect the Rwandese experience. Others have even gone as far as claiming that the genocide memorials show how Rwanda is still experiencing post colonialism and is not free to express itself. This is because they feel that the whole arrangement was designed to woo audiences from the West- these mostly include tourists. Other observers have been quite positive about the whole idea. One such tourist was Caplan, an anthropologist and a lecturer in a University in London. She praises the way the pieces were displayed and claims that she can identify with them personally. She also Feels that the work was professional and that everything was just how she had expected it to be. (Caplan, 2007) It is therefore imperative for one to examine all sides of the issue to come with a valid conclusion on the matter. It is clear that the issue is controversial as many people hold strong opinions about it; genocide is no easy matter to tackle. One must put in mind that there are people who hold the subject close to them since as they may be living under the effects of what the Genocide did to them. Literature review Raymond Williams (1999) believed that contemporary theorists had missed the mark. They tried explaining social relations against an economic and political backdrop. They make human beings seem passive and do not consider the individual perspective. He also believed in the idea of Total expression. This meant that it was possible for one explain historical traditions on the basis of this concept. Williams (1999) uses the idea to study the European culture in the nineteenth century. He explains their way of life based on traditions as their foundation. The latter mentioned theorists also

Sunday, October 27, 2019

Textual Analysis of Advertisement | Gender in Advertising

Textual Analysis of Advertisement | Gender in Advertising Liang Wang Perform a close, textual analysis of one of these advertisements. What does it imply about gender and/or sexuality? You should refer to concepts such as sexualisation, postfeminism, and/or stereotypes, and consider both femininities and masculinities. The advertising I choose to perform: In advertisements which targeted at men or women are always objectifies to sell objects. This can be seen in many advertisements like the Axe. Yet according to the codes of gender, men and women are always represented differently in advertising. Men are always shown vigilante and lucid of their surroundings, standing higher up then women, eye open, bodies under controlled as an â€Å"independent, purposeful and clear thinking†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p223) object. On the other hand, women are frequently shown laying down, touching themselves, bending their knees, sitting in a bed or on a chair, eye close, confused, body contorted, dressed up as sexy or sexually available, â€Å"appears subordinate, dependent, emotional and absent- minded†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11)object. The depiction of women in advertisement representations, at the same time, has been a sign as part of a spacious patriarchal system of male dominance. Indeed, in the mainstream advertisements depictions, which emphasis women on getting and keeping a man, especially whin the domestic roles of wife and mother. It has been focused on by many feminist commentators in order to achieve gender equality. However, in nowadays, both femininities and masculinities are represented in many advertisements, though femininities and masculinities do not map onto biological sex, but gender issue is still shown in many different ways. Throughout all forms of advertisements, it is obvious to see that we are live in a sexual world. Magazine advertisements, TV advertisements, commercials and ever internet advertisements are shown in a very sexual way and women are often been the objects of sexualization in the advertisements. â€Å"Sexualization is when a persons value comes only from his/her sexual appeal or behavior, to the exclusion of other characteristics and when a person is sexually objectified†(Media’s Portrayal in Women, Laura Russell, The Sexualization of Women in the Media). Through many advertisements, it is easy to find that women are very sexualized and they are often portrayed as objects that draw men’s attention, even belong to men. According to the AXE shower gel’s advertising, the right side woman is dressed up, wearing a sexy vest in a very sexual way, with her shoulder and arms nude, coiled hair and we can indistinct see her sexy hip shape, while the whole image are sho wn as shown to get â€Å"the dirtier†. The advertising is showing that the women â€Å"need to look good and the need to get male attention†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p225)and the word â€Å"dirtier† is making her seems inferior to men. With advertising such as AXE one, women that choose that they should treat there bodies as sexual subjects, thus, it is lead women to believe that is important and lost their personality. Along with these type of advertisements represented, men start to believe that the sexual picture of women that is what makes them attractive. With this sexualized advertisements that is being depicted in the media is become difficult to women to be accept their own appearance, hence, constantly compare themselves to those sexually images and lost self-confidence. Therefore, many other advertisements and some women’s magazines are inclined to treat women in low-down way, depicting women as o bjects in inferiority, subordination and low social power positions.â€Å"Women’s physical appearances – especially their sexual attributes – are portrayed as their most important assets. This is presented as liberating and empowering†(Brumberg JJ (1997) The Body Project: An Intimate History of American Girls, Random House). While women’s sexual expression is important in some ways, nevertheless, a woman’s value is not only dependent on her sexual appeal, woman can also be successful and independent with femininities. During the 1970s and 80s second-wave feminism movement, the representation of woman have changed considerably. In the mass media, feminism has had strong criticism of the representations of women in visual world, particular advertising industry, along with the feminism movement, more then others, â€Å"the emphasis on domesticity, deference and traditional romance†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p223) has been displaced by more independent, assertive depiction of femininity â€Å"something that can sometimes include a proud and explicit quest for sex†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p224). Women can be successful and independent, go out and get what they want. Link to the AXE advertising, the feature objectifying image of the naked man with shower gel has referred to as â€Å"post-feminism† that women have the ability to have sexual relationship on their own wants. Moreover, the confidence, successful and independent female figure also continually showing in advertising in nowadays. Chanel’s campaign for its Coco Mademoiselle perfume adverting in 2011, for instance, shown on connotations of women independence, by featuring images with a successful woman with the background song’s lyric â€Å" this is a man’s world, this is a man’s world, but it would be nothing without women or girl† highlighted the independence and assertiveness of female â€Å" they consume autonomously, engage in relationships on their own terms and sometimes manipulate and exploit men†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p224). However, back to the AXE advertisement, both femininities and masculinities are represented in this advertising but shown as different ways. On one hand, the man are presented as active, independent and all he do is cleaning and represented the product in a directly way in order to show his masculinities, on the other hand, the woman in this advertising was shown her femininities as well, but meanwhile, the way that the woman represented the product seems more metaphorically that the purpose of the woman use this product is all about get attention from male. This is against the center of the â€Å"post-feminism† and backword on gender stereotypes. Currently, when it comes to representations of gender, advertisements often fall behind on well established gender stereotypes. However, in particular these days, the media always represented images of women in power, attempted to reverse old established gender stereotypes, these images seems against the more objectification of the role women used to be, so-called ‘challenging’ and even ‘feminist’. In the old times, â€Å"female objectification to the most media depictions of female sexuality†(Dworkin, 1981;MacKinnon, 1988), according to the mainstream media depictions, woman are frequently presented as â€Å"subordinate to and dependent on men†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p222). This phenomenon was also represented on the AXE advertisement, shower gel for men is for clean, yet for women, it is a way to make themself more sexy and attractive in order to catch men’s attention, getting and keep ing them, this advertisement seem to be reinforcing our stereotypical notions of femininities. In addition, commercials are one of the vast source of gender stereotyping that advertisers used in their work to targeted either male or female groups. While, woman are more often represented in commercials, because of they are seems seen as responsible for daily purchases as a householder, however, men always advertise things more masculinities, such as cars, computers or business products, otherwise women are represented femininities rather in the commercials with make-up, clothes and domestic products. And female are often shown in the home or inside environment, not the same as male, men are always shown outdoors. Moreover, the most popular that women presented in advertisements is the figure of housewife, their main problem in life is lack of ideas for housework or dinner, that is very stereotypical. The other stereotype for women is sexy seductresses, the desire of every man. They m ost advertise beauty products and fashion clothes, but they are also arise in the commercials directed to male. Furthermore, woman has been major care is to preserve her appearance, hence, this advertising image of â€Å"perfect femininity and heterosexual success is deemed to act as a ‘window to the future self’†of the audience. As a result, many women has been fall into the perplex with their appearance and body shape, which can have negative influences. Male stereotypes are also various and presented with masculinities as a ‘real man’, â€Å"athletic, successful, professional, seducer with a beautiful woman by his side†(). However, â€Å" the growth of female employment and changes in attitudes towards gender have also contributed to ambiguities in the status of masculinity†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p235). In conclusion, gender issue has always been a controversial problem in advertisement industry, such as the AXE advertising, the concepts of sexualisation, postfeminism, and stereotypes are the main cores of the gender problem. However, along with the growth of feminism, female has been a large part of responsibility for the development of understanding of gender in media and advertisement. Female are should no longer been bounded in the tight ‘vest’, women should have the right to go out and do what they want, moreover, women should dress up for themselves instead of men’s attention. At the same time, the development of understandings of non-heterosexual gays, lesbian and bisexual representations in media or advertisements remind us, the most important link between the enhancement of dominant understandings of gender, sexuality and generally constructions of both femininity and masculinity. Eventually, â€Å" dominant representations of masculinity and femininit y in media tend to be those that are most effective when it comes to the selling of advertising space or, indeed, the selling of consumer goods themselves.†(Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, p241) Reference list Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, Media, Gender and Sexuality, patriarchal romance and domesticity, p223 Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, Media, Gender and Sexuality, patriarchal romance and domesticity, p223 Media’s Portrayal in Women, Laura Russell, The Sexualization of Women in the Media Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, Media, Gender and Sexuality, The enduring gaze, p225 Brumberg JJ (1997) The Body Project: An Intimate History of American Girls,   Random House, New York Levy, A (2005) Female Chauvinist Pigs: Women and the Rise of Raunch Culture, Schwartz Publishing, New York. Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, Post-feminism independence, p223 Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, Post-feminism independence, p224 Keira Knightley, Chanel Coco Mademoiselle perfume adverting, 2011, background song’s lyric Dworkin, A. (1981) Pornography: Men possessing women. London: Women’s Press MacKinnon, C. (1988) Feminism Unmodified: Discourses on life and law. Cambridge, MA: Harvard University Press. Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, Media, Gender and Sexually. Masculinity or masculinities? P235 Matthews, J. L., 2007 Hidden sexism: Facial prominence and its connections to gender and occupational status in popular print media. Sex Roles: A Journal of Research, 57, 515-525. Hodkinson, P 2013, Media, culture and society, Sage, Los Angeles, ch. 11, Media, Gender and Sexuality, a balanced approach, p241)